Privacy Policy

Effective Date: July 14th, 2026 Last Updated: July 23rd, 2026

The Modern Bride ("TMB," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website tmodernbride.com, book an appointment, or interact with us by email, text message, or in person at our boutique in Guelph, Ontario.

This policy is designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site or provide us with personal information.

1. Who We Are

The Modern Bride is an appointment-only bridal boutique located in Guelph, Ontario. For the purposes of privacy law, we are the "organization" responsible for the personal information described in this policy.

Privacy Officer / Contact: Jess Hirst info@tmodernbride.com 147 Wyndham, Unit 101, Guelph, Ontario (548) 855-0011

2. Information We Collect

We collect personal information directly from you and, where applicable, automatically through your use of our website.

a) Information you provide to us

  • Appointment / booking information: name, email address, phone number, wedding date, and any preferences or notes you share with us to prepare for your appointment.

  • Email newsletter signup: name and email address, provided voluntarily when you subscribe.

  • Text message (SMS) communications: phone number and consent status, provided when you opt in to receive appointment reminders or promotional texts.

  • Communications: any information you share with us via email, phone, or in-store conversation.

b) Information collected automatically

  • Analytics data: pages visited, time on site, device/browser type, and general location, collected through Google Analytics and Squarespace's built-in analytics.

  • Advertising/social pixel data: through Meta (Facebook/Instagram) Pixel and TikTok Pixel, which help us understand site activity and show relevant ads. These tools may collect information such as your IP address, browser type, and pages viewed, and may combine this with information they hold about you as a user of their platforms.

We do not knowingly collect payment card information through our website; any in-store payment processing is handled through our point-of-sale provider, subject to their own privacy and security practices.

3. How We Use Your Information

We use personal information to:

  • Schedule, confirm, and manage bridal appointments

  • Communicate with you about your visit, orders, or alterations

  • Send appointment confirmations and reminders (by email or text) as part of managing your booking — these are automatic and separate from marketing consent

  • Send email newsletters and promotional text messages (with your express consent)

  • Analyze and improve our website's performance and content

  • Deliver targeted advertising on social platforms

  • Comply with legal and regulatory obligations

We only use your information for the purposes for which it was collected, or a purpose you would reasonably expect. We will seek your consent for any new use not covered by this policy.

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to operate effectively and to understand how visitors use our site.

Types of cookies we use:

  • Essential cookies: required for the website (hosted on Squarespace) to function properly.

  • Analytics cookies: Google Analytics and Squarespace Analytics, used to understand site traffic and visitor behaviour in aggregate.

  • Advertising/pixel cookies: Meta Pixel and TikTok Pixel, used to measure ad performance and deliver relevant advertising to you on those platforms.

Managing cookies: You can control or disable cookies through your browser settings at any time. Note that disabling cookies may affect site functionality. You can also opt out of interest-based advertising directly through:

We do not currently respond to browser "Do Not Track" signals, as no common industry standard exists.

5. Email & Text Message Marketing (CASL Consent)

In compliance with Canada's Anti-Spam Legislation (CASL):

  • We will only send you marketing emails or text messages if you have provided express consent (e.g., checking a signup box, or verbally providing your number/email in-store and confirming you'd like to receive messages).

  • Every marketing email will identify The Modern Bride as the sender, include our contact information, and provide a working unsubscribe mechanism.

  • Every marketing text message will identify us as the sender and explain how to opt out (e.g., replying "STOP").

  • You may withdraw your consent at any time by unsubscribing, replying STOP, or contacting us directly using the information in Section 1.

  • Appointment-related transactional messages (e.g., confirmations, reminders) may be sent as part of our service to you and are separate from promotional marketing consent, though we will always honour a request to stop all texts.

Standard message and data rates may apply to SMS communications.

6. How We Share Your Information

We do not sell your personal information. We may share it with:

  • Service providers who help us operate our business (e.g., booking/scheduling software, email marketing platforms, SMS platforms, website hosting via Squarespace, analytics providers). These providers are only permitted to use your information to perform services on our behalf.

  • Advertising platforms (Meta, TikTok, Google) for the purpose of analytics and targeted advertising, as described above.

  • Legal or regulatory authorities, if required by law.

Some of our service providers may store or process data outside of Canada (including in the United States), where it may be subject to the laws of that jurisdiction, including potential access by government authorities.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Appointment and client records are generally retained for 7 years for business and tax purposes. Marketing consent records are retained until you withdraw consent.

8. Your Rights

Under PIPEDA, you have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Withdraw consent for the collection, use, or disclosure of your information (subject to legal or contractual restrictions)

  • Ask questions or file a complaint about our privacy practices

To exercise these rights, contact our Privacy Officer using the details in Section 1. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada (priv.gc.ca).

9. Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information against loss, theft, and unauthorized access, use, or disclosure. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect personal information from individuals under the age of 13.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page will reflect the most recent revision. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

The Modern Bride 147 Wyndham, Unit 101, Guelph, Ontario info@tmodernbride.com (548) 855-0011