#TMBTeam: Jessica Hirst, CEO & Founder


Our team at The Modern Bride has grown and we couldn’t be more excited! We decided this would be the perfect opportunity to introduce you to all the beautiful babes who make The Modern Bride so successful! Each week we will share some fun facts to highlight one of our #TMBTeam members; first up, we have our fierce and fearless, boss-babe founder, Jessica Hirst.

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Ok Jess, first things first, would you rather a spring/summer/fall or winter wedding?

Such a hard choice; I always seem to have a chill so I’m partial to summer, BUT I have to say winter wedding, for the sleeves!

If you got married today, what current TMB dress would you wear?

Colonia - Atelier Pronovias! I love the neckline and sultry cutouts paired with the classic sleekness of the completely plain crepe.

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What is your opinion on the highly-debated bridal topic: Veil or No Veil? 

Veil! Always a veil! More specifically, a soft blusher and cathedral length veil. When are you ever going to get away with wearing a veil again?!

Out of all the current wedding dress trends, what is your favourite?

Peek-a-boo cutouts and slits!

What is your absolute favourite part of a wedding? 

The first look! I have seen A LOT of weddings, but I have to say that the first look still gets me choked up. Also, any tears on the groom’s part absolutely slays me.


Most important, why do you love working at TMB? 

TMB is something that I never imagined, but I can't imagine my life without it now! The women who currently make up TMB have truly (and almost literally) helped lay the foundation for who we are, and I am so proud. Each staff member who has joined us has become family and together I don't think there is anything that we can't accomplish. Corny, I know, but spend one appointment here and you’ll get it. These girls really make this place something to be proud of!

Now for the fun of it, what are 3 things people may not know about you?

1.     Pickles (or olives) would be my last meal, hands down.

2.     I can pour a Guinness with a perfect shamrock on top.

3.     I own about a million pairs of shoes, but spend most of the time barefoot. 


TMB Bash - Video

We are so happy that we decided to hire a videographer for our grand opening party! Pocket Change Productions truly captured the fun and excitement of the evening and we couldn't be happier with the final video! 


CHEERS to those who made this night possible;

1486 Photography
Gemini Models
Coccola Beauty
Blooms & Flora
Foodies Anonymous Catering
DJ Charlie Clean

TMB STAFF!! (& Sarah G)

TMB Bash!


When I think about our Grand Opening I could have never imagined the way our space transformed, the love and support that came with every guest and the complete awe that I felt watching the whole thing unfold. 

It was truly beyond my creative scope to have imagined this space, our amazing staff and the support that we received that night.

Thank you. To each and everyone of you who came to celebrate our Grand Opening in the Petrie Building. If you would have asked me 5 years ago, in our tiny first shop, if I imagined any of this I can truthfully say; only in my wildest dreams.


We are so grateful for everyone who has helped us get to this point, from contractors to friends and family who took the time out of their everyday lives to help out. Our amazing landlords and of course our staff who we truly couldn't do any of this without. All of the love and support we have received is so amazing. 

Where do we even start? Planning our Grand Opening Party was so much fun... hectic at times, but so much fun nonetheless. We are so lucky to know so many talented people who helped make our event amazing! Each vendor brought their absolute best and every little detail brought our night to life. From our incredible, larger than life floral wall, the spot-on bar and food service, our DJ who kept us moving all night, the videographer and photographer who captured the entire night, to the hair and makeup and the models who made the fashion show one to remember!

Vendors who helped us make our grand opening party a huge success!

Photography: 1486 Photography

Videography: Pocketchange Productions

Florist: Blooms and Flora

Caterer: Foodies Anonymous

Models: Gemini Models

Hair and Makeup: Coccola

DJ: DJ Charlie Clean

Cupcakes: Adele

Venue: The Modern Bride


The food was nothing short of amazing! So tasty and the presentation was elegant, as always!

Foodies Anonymous is by far one of our favourite catering companies in Guelph. They not only provide exceptional food AND service but they are innovative, passionate and seriously unique! I would have to say that their Califlower, Beer, Ceddar soup was by far my favourite with all the other food coming in a close second!


The set-up crew was so fast and the finished result was incredible! Our staff are nothing short of amazing!


From our little TMB family to you - thank you so much and we love you!


The team at Coccola blew my mind! I had given very little direction on how I wanted our models to look; nothing too "bridal", show me editorial and current. They did not disappoint. Our live-action hair and make-up backstage was nothing short of magical and Elissa and her team made the Gemini girls look runway fabulous.


We love these photographs - the ones that capture the little moments. Whether it is just a quick glance or a stolen kiss, these are the moments that give us the butterflies.

Alana at 1486 photography was an easy choice. She has an incredible eye and a presence that makes the fake smile fade away and become completely genuine. She spent the evening capturing the moments I will look back on for many MANY years!


Our fashion show was intended to show our style, and the ladies of Gemini models did just that! We stood at the end of that runway in amazement as our curated collection was revealed. 
A big shoutout to Brooklyn, Val, Reily and Leanna for an exceptional show and for bringing all our gowns to life!


It would be impossible for us to pick a favourite look!


Here are some of our favourite photos from the night! Who doesn't love a good candid?


Some of our favourite photographers (and not to mention a couple TMB brides! <3) 
Jenn Kavannagh Photography
Kayla Yestal Photography
Deanne MacRae Photography


Big props to these guys from Brother's Brewing for fixing our keg! So glad that we are Petire Building neighbours, your place has certainly become one our favourite place to grab a pint!
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A picture sure is worth a thousand words - would love to know what they were looking at!


We are truly over the moon, and so exhilarated as the future unfolds for TMB!

Thank you to everyone who drove from near and far to christen this space and celebrate our current success and the adventures yet to come! A very special shout out to Alicia, Taylor, Sierra, Adele, Melissa and Jay who make TMB the best place to work and for always putting our bride first.

Also, to Sarah Gostlin (honorary TMB staff) for helping the night go smoothly, and for her constant support in my dreams!

Here's to the future, may it always look so bright!




REAL TMB BRIDE: Jessica & Tim


A bride that loves a long sleeve?! Embraces a dark lip?! And has the best laugh?!

This girl right here.

Every appointment with this bride was a riot; she is so full of positive energy and not to mention some killer style! To say that we were waiting with baited breath for these photos is an understatement! Her love for her groom is so clear and that little dusting of snow makes this whole day look like an absolute dream.

Congratulations you two, wishing you every happiness together!


Name: Jessica Barby
Dress: "Orquidea" - Pronovias
Suits: Moore's Clothing
Photography: Nick Parry  - Nautical Studios - Hamilton, ON.
Venue: Donut Monster, Cotton Factory, Spice Factory - Hamilton, ON. 
Florist: Jessica Heather - A Fine Medley - Hamilton, ON. 


How did this love story start?

"Tim and I met while working at Target Canada. We both had worked there for about a year before we started to take interest in each other."

Short, sweet and with a beautiful happy ending.


What was your favourite moment on the day?

"Turning around the corner into the ceremony and watching the look on Tim's face when he finally got to see me! He was so cute with the biggest smile plastered across his face! Or maybe taking the wedding party for Donuts at Hamilton's Donut Monster after the ceremony! They loved it!"


Nothing beats a pit stop to the Donut Monster! Who knew that eating donut could be so darling?!


Any wisdom for future TMB Brides?

"Try your best going into your appointments with an open mind - but also don't put too much pressure on yourself. By the time I walked into TMB I had gone to 6 other bridal shops and tried on a million dresses and was feeling very defeated. I told Jess what I had in mind - and without hesitation she knew exactly which dress would be perfect for me! But of course she made me try it on last because she knew it would be my favourite - and she was not wrong!! So definitely trust the consultant. Its their job - they know what dresses will look good on what body types - and sometimes having someone with some knowledge of the product can make the deciding process that much easier!"


We love these photographs - the ones that capture the little moments. Whether it is just a quick glance or a stolen kiss, these are the moments that give us the butterflies.


It is all in the details. From the dress to the bouquet, it is the small things that truly complete the look.


What was the highlight of your big day?

"By far the highlight of the day was my dress. Every single person that attended our wedding kept commenting on how gorgeous and perfect my dress was for my body and I couldn't have agreed more. I loved it so much - we even went out the day after the wedding to take additional pictures in it with our photographer! It's not every day that your male photographer loves your dress so much that he wants to take more pictures of it!"


Huge congratulations to these two!

Hoping that all our future TMB brides have as much fun on their wedding day as this hubby and wifey!!



REAL TMB BRIDE: Alicia & Alex


Sweet, intimate and so full of love. 
When Alicia & Alex tied the knot in front of 14 of their closest you know that love filled every corner of that room way better than 250 chairs. They didn't want large and lavish, they just wanted each other...forever.

Sara Monika Photographer takes you on an incredible journey through their moments at Langdon Hall. 
Just breathtaking. Enjoy.


Name: Alicia Cronsberry
Dress: "Edmee" - Anais Anette
Photography: Sara Monika
Venue: Langdon Hall
Florist: Blooms & Flora


How did this love story start?

"Alex and I were neighbours and quickly became best friends. A few years passed and we realized this was way more than an epic friendship! That was almost three years ago and we have been inseparable ever since. When you know, you know!"


What was your favourite moment on the day?

"Alex and I decided to have a very small and intimate wedding with just our immediate family in attendance which allowed us to really take in and appreciate every moment. One moment that stands out in my mind is walking down the aisle, it is hard to put into words the overwhelming feelings of love, happiness and gratitude that hit me in that moment. Seeing the people that shaped us into who we are today, all together in one room to celebrate our love was an amazing feeling."

One table, so many laughs.


Any wisdom for future TMB Brides?

"Keep an open mind! When I started dress shopping I knew exactly what I wanted and ended up picking something I never thought I would wear (fitted is NOT my thing), and it was perfect! I have received SO many compliments on my dress and I can't thank Jess and Alicia enough for all of their amazing recommendations and advice! They helped to customize my dress so that it fit with my vision, suggested killer accessories to bring it all together and most importantly, made me feel completely at ease throughout the entire experience. THANK YOU!!"

A little adventure never hurt anybody.
Alicia and Alex ventured around the grounds on that misty day for some amazing shots. So dreamy.

Personalized menu covers. Sweet details for everyone in attendance.


Huge congratulations love birds!

This is the perfect example of a bride and groom staying unbelievably true to them. Their wedding was a perfect blend of who they are as a couple and who they will grow to be as husband and wife.



REAL TMB BRIDE: Carly & Ryan

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There are few words to describe the thought and love that went into every detail of this wedding. Carly was one of the sweetest brides I have ever met and the day she tied the knot with Ryan was unforgettable, in every way!
As you browse through their day make sure you take a moment to appreciate the dress change and the opportunity for 2 first looks!

It was an honour to coordinate your day Carly, wishing you and Ryan every happiness! You deserve it!

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Name: Carly Ellerton
Dress: 'Plisa' - Pronovias AND 'Scout' - Blush by Hayley Paige
Photography: Laura Kelly Photography
Venue: Backyard wedding
Florist: Sweet Violets
Hair: Valentini Hair Design


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Favourite photo. Right here.

How did this love story start?

"We are both elementary school teachers and we met at work. Before I knew it, Ryan was leaving morning teas in my room with a little message on the bottom of the cup. :) Ryan teaches Grade 3 and I teach Kindergarten so it was a little unusual for him to be down in the Kindergarten wing. The other staff started to notice pretty quickly!" 

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And just like that, we are ready for the reception!! Dress change, love it!!

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What was your favourite moment on the day?

"Our dads busting out their dance moves together! I will also never forget the feeling of sitting down at the head table and looking up to see all of our loved ones happily chatting and laughing together in one room. All of the hard work is worth it!"

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Any wisdom for future TMB Brides?

"Remain open minded! The wedding dress that you end up choosing is probably not going to be the one that you initially envision for yourself. And if you really can't decide... You can always buy two like I did! ;)"

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Grooms favourite moment?

"Reception dress reveal! 'I remember the loving way that you looked up at me coming out of the door and how you twirled like a ballerina when I took your hand. I couldn't believe I was looking at my wife.'"

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Kinda like a fairytale. I know that you two are enjoying your happily ever right now! We are wishing you all the best!





Sometimes you meet a bride who is so relaxed, so at ease, that she helps you remember all the most important things. Like, at the end of the day, the only thing that matters is that you get to marry the one that you love.
I was blown away after seeing photos of their dreamy wedding day in the apple orchard, and you can tell that they loved even minute of it!

Congrats Alix & Josh! We are wishing you a million more moments just like these!


Name: Alix Maffin
Dress: 'Marlene' - Tatyana Merenyuk
Photography: Sara Monika Photographer
Venue: Brantview Apple Orchard
Florist: Just Blooms
Hair: Once Upon A Tine
Makeup: Casey Diehl Makeup Artistry


How did this love story start?

"Josh and I met when we were in university. Oddly enough, we both grew up in Cambridge our whole lives, and went to different universities. We met in my best friend (and Maid of Honour)’s basement during her 21st birthday party. She had a few of her friends from university over and invited her friends from high school. We played some board games, Josh and mine’s competitive streaks came out, and at the end of the night Josh was asking Claire for my number. We went on a few double dates, Claire and her now husband (who is Josh’s best friend) were dying to have their two closest friends become an item. We finally went on our first solo date to see Harry Potter - we were, and still are, obsessed with the franchise. The rest is history! "


What was your favourite moment on the day?

"The part of the day I was the most excited about was seeing Josh as I walked down the aisle. Josh really didn’t want to see me beforehand, he wanted that surprise, so I was so excited to see his reaction as I came down. It’s really a beautiful thing to look around at the audience at your ceremony, and realize that all the people you love the most in the world are there because of you. We had family come from all around the world, and it was a really humbling experience. Josh and I also took a few moments for ourselves in the orchard just to soak in the fact that we had just MARRIED each other. That was lovely, to take one step away, and really let the day wash over us."


The excitement and love in this shot is palpable. 


Any wisdom for future TMB Brides?

"Honestly, follow your instincts when picking the dress! Oddly enough, I had ‘Pinned’ my dress on Pinterest months before I was even engaged, and only realized it after I bought my dress. I tried on quite a few dresses, but I found my dress in the first shop I went to (which was TMB). I wanted to go look at a few other spots because I thought, 'no way I should buy at the first store I went to.' I went to a few others, but nowhere compared to the dress I had found and the customer service I experienced at The Modern Bride. I picked the dress that felt the most like me, and one I was comfortable in. I could dance all night in that thing! "


I absolutely love that Alix & Josh chose Sara Monika as their photographer. She captures the most genuine moments, the moments that you want to remember and cherish!  


The Harry Potter geek in me LOVES this cake. This is a couple after my own heart!


Grooms favourite moment?

"I loved watching Alix walk down the aisle. At night, there was a massive storm. There was a lightning storm behind us when we were doing our speeches, and when our reception started it just started to pour. Weirdly enough it was super cool, we were all inside, hearing the rain and dancing. My favourite speech of the night was my brothers', it was the perfect blend of being funny and sentimental. He was hilarious and had us laughing through the whole thing” 


Did people love the dress!?

"The best comment on my dress was that it really allowed me to shine as a bride. I could dance, I could move around without feeling like I was walking weird with it being too tight, or too limiting. I played the lawn games we spent hours making, and I was just really able to be myself that day. The dress is beyond beautiful, and different than others I had seen which is exactly why I fell in love with it. I got so many comments on how different, but classic, my dress was. I wish I could wear it every day!"


I have to say that I am a little in love with Alix & Josh after writing this. Their nods to both 'Friends' and 'Harry Potter' are sweet and personal touches that you can tell really speak to them. I always recommend that couples really stay true to what they want and they will enjoy EVERY aspect of their day! 

Alix wraps it up perfectly...

"Our wedding was honestly the perfect day and I know people say that all the time, but it’s true. I will never forget it."

Good luck on all your future adventures as husband and wife!! Thank you so much for choosing us to be a small part of your big day!



REAL TMB BRIDE: Lauren & Chris

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Lauren was one of those brides that made my afternoon when she was scheduled to come into the boutique. This girl has a killer smile and personality that lights up the room! When she found her Hayley Paige dress I was trilled that we would get to see her right through to her big day!!
If you want to see that infectious smile in action, check out these photos!! 

Congrats Lauren & Chris, we are wishing you a million more smiles together!

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Name: Lauren Feick
Dress: 'Rosemary' - Blush by Hayley Paige
Photography: Laura Nicholson - LN Photography
Venue: Whistle Bear
Florist: Jodi Leigh Designs
Hair: Hair by Savija
Make-Up: Peachy Keen Beauty Studio

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How did this love story start?

"We met when I was thirteen and he was fifteen up at our cottages. We spent many summers as great friends. There was always a little unspoken something between us and we really just clicked and enjoyed each others company.  As the years passed we fell a bit out of contact as we were both in different phases of life until about four years ago. Chris was always at the back of my mind so I took the risk and reached out to him and basically the rest is history!"

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As the bride, what was your favourite moment of the day?

"It's so hard to pin point just one moment! The whole day was just so great! The main highlight was defiantly seeing Chris at the end of the aisle and being surrounded by all our family and friends as we said 'I Do'."

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This blush dress melts my heart. And fits Lauren beautifully. So. Stunning.

"We didn't do a first look so I really enjoyed when it was just Chris and I taking photos after the wedding. It gave us a couple minutes to catch up and really just take in the day before heading to participate in the cocktail hour."

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Don't forget to take take to celebrate with the bridal party!! Enjoy those moments!!

Any wisdom for future TMB Brides?

"In general, planning a wedding can be overwhelming. My advice would be that when you are making decisions for your wedding, don't second guess yourself. Trust you made the best choice and move onto the next task!
Delegating last minute to-do’s the week leading up to the wedding is also key and just remember that day of a lot of the little details tend to go unnoticed so try not to fixate on a something that may not be turning out as planned…. take a deep breath and enjoy the day as it does go by super quickly!!"

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We can certainly feel the love, thank you Lauren & Chris for letting us be a small part of your big day! We are wishing you both a lifetime of happiness!

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