#TMBTeam: Taylor Goulard, Creative Strategist & Social Media Manager

 

Our team at The Modern Bride has grown and we couldn’t be more excited! This is the perfect opportunity to introduce you to all the beautiful babes who make The Modern Bride so successful! Each week we will share some fun facts to highlight one of our #TMBTeam members. Today, we are introducing you to our belly-laugh-inducing Creative Strategist & Social Media Manger, Taylor!


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You’ve been a vital part of the TMB Team for almost a year now, so what would you say is your favourite part of working here?

I absolutely love working at The Modern Bride. The women I get to be around every day are so empowering and so hilarious - I don't go a day without at least one belly laugh. I also love when I become friends with the brides who come into the boutique, it's so nice to click with different people.  Summer!


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If you got married today what season would you get married in and what TMB dress would you wear?

Definitely getting married in the summer and I would definitely rock Colette by Alexandra Grecco with a cute detachable tulle skirt!

What are your current favourite bridal trends?

3D appliques, bell sleeves and frills! 

If you had to choose, what side settle on in the great bridal debate: veil or no veil?

Taylor was the main mastermind behind our 2018 Lookbook!

Taylor was the main mastermind behind our 2018 Lookbook!

Definitely on the fence about this! I do love a veil but it would have to be the perfect fit with the dress; I’d personally love a long cascading cathedral length. 

When your attending a wedding, what is your absolute favourite part of the entire special day?

Hands down the first look with the dad or the groom.. or wait, maybe the excitement on the bride and groom's face once they walk down the aisle after saying, "I do"!

Ok Taylor, name three things our TMB blog readers might not know about you…

1. I am the ultimate crazy dog lady. I could be in the middle of a conversation and see a dog and completely forget about what I was talking about. They are just so cute and fluffy and beat humans 2-1. 

2. My favourite music genre is 100% rock. Give me anything with a sweet electric guitar and the kind of drums you can feel in your belly and I'm sold.  

3. My ideal date night would be watching a live band on a patio with a cold cider (Revel Cider, preferably).

 

#TMBTeam: Alicia Gibson, Boutique Curator

 

Our team at The Modern Bride has grown and we couldn’t be more excited! This is the perfect opportunity to introduce you to all the beautiful babes who make The Modern Bride so successful! Each week we will share some fun facts to highlight one of our #TMBTeam members. If you missed our last posts, learn more about our team here. Today, we are introducing you to our detail-oriented and accessory queen Boutique Curator, Alicia Gibson!

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Let’s start with fun facts about you! What are three things people would be surprised to learn about you, Alicia?

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  1. Family is #1 for me, so I always make time for my husband James and our dog Sophie. 

  2. I am a long-time watcher of acclaimed BBC series Coronation Street! I’ve been watching it since I was 8 and I am currently reading the 50-year saga to find out how it all began!

  3. I am a big foodie, so my honeymoon was planned around places to eat in Croatia, thanks to the help of Anthony Bourdain. 

Now onto the bridal questions! You’ve already tied the knot, but do you prefer a spring/summer/fall or winter wedding?


I have always loved a spring wedding. I even planned my own wedding around the blossoming of the peony!

If you were to renew your vows today, what TMB wedding dress would you pick to walk down the aisle in?

Brigitte by Anais Anette! I love the floral lace, the modern cut along the side seam and that it's Canadian! 


What is your favourite part of a bridal appointment?

My favourite part of the bridal appointment is the moment when the bride is standing in the change room in her favourite dress and she is smiling because she knows it's the one!


You are the accessory queen, so it would only be fair to ask what is your favourite bridal accessory?

I can’t choose just one, but my favourite look would be the Alyssa earrings from Joanna Bisley with the Julene hair pins from Olivia the Wolf, and the Delphine veil from Atelier Elise. I love our Canadian designers!

So, it’s fair to say that you prefer veil over no veil?
Veil all the way! Veils elevate the romance.

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Despite seeing the dress, what would you say if you favourite part of a wedding?
Easy answer, the first kiss!

Why do you love working at TMB?
There are many reasons why I love working at TMB! I love being a part of a growing women-driven business and I love how we give back to the community I grew up in. I love the excited brides that come through our doors and I love hearing how we made the experience special for them and their family. I love the team we have established and I think that we all play such a vital role in making the business what it is today. Lastly, I love coming into work and seeing the amazing women that I work with. 

 

#TMBTeam: Donna Hirst, CFO & Co-Owner

 

Our team at The Modern Bride has grown and we couldn’t be more excited! This is the perfect opportunity to introduce you to all the beautiful babes who make The Modern Bride so successful! Each week we will share some fun facts to highlight one of our #TMBTeam members. If you missed our last post about our boss-babe founder, Jessica Hirst visit the blog post here. Today, we are introducing you to our interior-design-loving and bridal fashionista CFO Donna Hirst, who is responsible for making TMB look as beautiful as it does today!

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After all the amazing bridal appointments you’ve been involved with, what would you say is your favourite part of a bridal appointment?

My favourite part of a bridal appointment is the first time we meet the bride and the people most important to her. It is the start of something magical!

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When you think of your ultimate dream wedding, is it in spring/summer/fall or winter?

Summer and somewhere by the water!

Are you on board with team veil or are you on team no veil?

I’m going to have to side with team no veil on this one!

Aside from seeing the beautiful dress the bride chose, what would you say if you favourite part of a wedding?

Easy answer, the first kiss!

Why do you love working at TMB?

Being around so many young, exceptionally talented women every day. 

Based on current bridal trends, what is your favourite trend modern brides are adopting?

My favourite trend is not just specific to bridal fashion, it is that brides are creating their own traditions; no rules, doing it their way!

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To wrap things up, can you let us in on three things you think our TMB brides and followers would be surprised to learn about you?

  1. I practice yoga every morning and just started taking a barre class once a week. 

  2. I love to garden. Working outside all day and getting my hands dirty is my idea of a great day off!

  3. I used to have my motorcycle license!

Bonus Donna fun-fact: Donna was the project manager responsible for helping transform our space at the Petrie Building to be the beautiful bridal oasis it is today! Thanks Donna!

 

TMB in NYC: Top 5 Trends We Saw at NYC Bridal Market

 
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We came, we saw, we fell head over heels for all the wedding dresses at 2018 NYC Bridal Market!

If you were following along with our Instagram stories this past weekend, you would have noticed we were a wee-bit excited about everything we saw at 2018 NYC October Bridal Market! We met with amazing designers we currently carry and we were in complete awe of their newest collections. We also met with some new designers who we will be bringing into the boutique and can’t wait to tell you more about.

Before we dish on all the new styles and designers that will be coming to TMB in Spring 2019, we wanted to break down the ‘Top 5 Bridal Trends We Saw in NYC’!

  1.  Unconventional Fabric - Swiss dot, intertwined honeycomb sponge mesh, and bee lace (yes you read that right, literal lace bees on a dress)!

  2. Bell Sleeves – Get ready ladies, flowing sleeves are coming and we just cannot wait for you to fall in love with them as much as we did! The bell sleeves give off a super romantic and fun vibe for your wedding day.

  3. 90’s Necklines – We’re talking crescent necklines and straight across necklines, so think Alicia Silverstone as Clueless’ Cher Horowitz in that infamous red dress or Rachael Lee Cook in She’s All That, ahh gorgeous!

  4. Cut Outs – Cut outs are still very much a thing in bridal and we couldn’t be happier about it; nothing like a little peak-a-boo to modernize your dress!

  5. New Individual Lines – We saw a lot of young entrepreneurial women who are shaping the future of bridal! We’re predicting that the bridal world is on a shift from a big box wedding dress production to individually-inspired dress designs with young entrepreneurial woman at the helm of their very own lines.

That’s it for now babes, but stay tuned for a complete vlog recap of our NYC trip! #TMBinNYC

 

#TMBTeam: Jessica Hirst, CEO & Founder

 

Our team at The Modern Bride has grown and we couldn’t be more excited! We decided this would be the perfect opportunity to introduce you to all the beautiful babes who make The Modern Bride so successful! Each week we will share some fun facts to highlight one of our #TMBTeam members; first up, we have our fierce and fearless, boss-babe founder, Jessica Hirst.

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Ok Jess, first things first, would you rather a spring/summer/fall or winter wedding?

Such a hard choice; I always seem to have a chill so I’m partial to summer, BUT I have to say winter wedding, for the sleeves!

 
If you got married today, what current TMB dress would you wear?

Colonia - Atelier Pronovias! I love the neckline and sultry cutouts paired with the classic sleekness of the completely plain crepe.

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What is your opinion on the highly-debated bridal topic: Veil or No Veil? 

Veil! Always a veil! More specifically, a soft blusher and cathedral length veil. When are you ever going to get away with wearing a veil again?!

Out of all the current wedding dress trends, what is your favourite?

Peek-a-boo cutouts and slits!


What is your absolute favourite part of a wedding? 

The first look! I have seen A LOT of weddings, but I have to say that the first look still gets me choked up. Also, any tears on the groom’s part absolutely slays me.

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Most important, why do you love working at TMB? 

TMB is something that I never imagined, but I can't imagine my life without it now! The women who currently make up TMB have truly (and almost literally) helped lay the foundation for who we are, and I am so proud. Each staff member who has joined us has become family and together I don't think there is anything that we can't accomplish. Corny, I know, but spend one appointment here and you’ll get it. These girls really make this place something to be proud of!

Now for the fun of it, what are 3 things people may not know about you?

1.     Pickles (or olives) would be my last meal, hands down.

2.     I can pour a Guinness with a perfect shamrock on top.

3.     I own about a million pairs of shoes, but spend most of the time barefoot. 

 

Welcome to The Modern Bride!

 
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Hello, beautiful brides and brides-to-be!!

It's Jess & Donna and we are crazy excited to share some fabulous news with you! Today is the day we make a big change.

We are embracing and showing our love to the edgy, cool brides who have become such a big part of our lives. You are more than just a bride to us. You are The Modern Bride!

We are still the same tree loving, community-spirited duo but with a new name. A name & brand that reflects you, The Modern Bride!

We can’t wait to hear what you think!

Love,

Jess & Donna